🤳 Instagram AR Design Team

Instagram’s mission is to give people the power to build community and bring the world 🌍 closer together.

The highly-creative and multi-disciplinary AR Design Team 🕹 creates bite-sized interactive experiences for Instagram Camera, both Stories and Reels. Think of Superzoom 🔍, Boomerang 🪃, and all those fun, silly filters you see.

As a Creative Producer for the team, I sat in the middle of Creative 🎨, Engineering 🧑🏻‍💻, UX Research 🥼, Content Strategy 📝, Product 🔥, Brand 🧑🏻‍🎨, and Public Policy ⚖️ — bridging these disciplines, establishing process, and shepherding 🐏 all projects big and small from ideation to launch day!

It’s often messy and ambiguous, like any other creative process, but my role was to help put some organization ✨ to the chaos by taking initiatives to continuously improve ⬆️ process, workflows 🦦, and rigorous roadmaps 🗺across our production pipelines, as well as communications with cross-functional stakeholders.